1. Scope of This Policy

This Privacy Policy applies to information collected through insmadeeasy.com, our website forms, scheduling links, email communications, telephone communications, and other interactions with Ins Made Easy.

This policy does not replace privacy notices provided directly by insurance carriers, government marketplaces, enrollment platforms, health plans, financial institutions, or other third parties. Those organizations may have separate privacy practices and policies.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Contact and identifying information

• Name
• Email address
• Telephone number
• Mailing address
• State, county, ZIP code, or general location
• Date of birth or age range, when needed for insurance assistance

Insurance and household information

• Type of insurance coverage requested
• Current coverage or insurance status
• Household size
• Estimated household income, when voluntarily provided
• Preferred insurance carrier or product
• Requested coverage effective date
• Whether you are already working with a particular broker
• Information needed to assess general plan availability

Health-related information

When you voluntarily request assistance with certain insurance products, you may provide health-related information relevant to your request. This could include Medicare eligibility, disability status, prescription-drug considerations, tobacco use, or general health and coverage needs.

Website and device information

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed and links selected
• Date, time, and approximate duration of a visit
• Referring website or advertising source
• Cookie identifiers and similar technical information

Communications and appointment information

• Messages submitted through website forms
• Email and telephone correspondence
• Appointment dates, times, and scheduling preferences
• Notes relating to your request or customer-service history

3. Sources of Information

We may collect information from the following sources:

• Directly from you when you submit a form or contact us
• From a family member or authorized representative assisting you
• From appointment-scheduling and customer-management systems
• From insurance carriers, marketplaces, and enrollment platforms
• From referral partners or lead providers, when permitted
• Automatically through cookies, analytics tools, and website technologies
• From publicly available or legally permitted sources

4. How We Use Information

We may use information to:

• Respond to insurance inquiries and quote requests
• Schedule and conduct consultations
• Help identify insurance products that may be available
• Assist with applications, enrollment, servicing, and renewals
• Communicate about an existing request, policy, or appointment
• Assign an inquiry to the appropriate licensed insurance producer
• Maintain customer and prospective-customer records
• Improve our website, forms, advertising, and customer experience
• Measure website traffic and campaign performance
• Prevent fraud, abuse, security incidents, or unlawful activity
• Meet contractual, carrier, legal, licensing, and regulatory obligations
• Protect the rights, safety, and property of Ins Made Easy and others

5. Washington Consumer Health Data Notice

This section describes our practices regarding information that may qualify as “consumer health data” under the Washington My Health My Data Act, to the extent that law applies to Ins Made Easy or to particular information.

Categories of consumer health data we may collect

• Information indicating an interest in Medicare or health insurance
• Age, date of birth, disability, or Medicare-eligibility information
• Tobacco-use information when relevant to a requested insurance product
• General health, prescription, coverage, or benefit needs voluntarily provided
• Information that may identify a consumer seeking health-related coverage
• Website activity that could reveal an interest in a health-related product

Why we collect and use consumer health data

We collect and use this information to provide insurance assistance you request, respond to questions, schedule consultations, identify potentially relevant coverage options, support applications and enrollment, service existing customers, and comply with applicable requirements.

Sources of consumer health data

Consumer health data may come directly from you, your authorized representative, our website forms, appointment tools, customer management systems, carriers, marketplaces, enrollment platforms, and other sources you authorize or direct us to use.

Categories of consumer health data we may share

Depending on the service requested, we may share contact, eligibility, application, coverage-interest, and other relevant health-related information necessary to provide the requested insurance service.

Categories of recipients

• Licensed Ins Made Easy insurance producers and authorized personnel
• Insurance carriers and health plans
• Government or state insurance marketplaces
• Enrollment and quoting platforms
• AgencyBloc and other customer-management service providers
• Calendly and other appointment-scheduling providers
• Website hosting, security, and technical service providers
• Legal, compliance, audit, and regulatory recipients when required

Your consumer health data rights

Subject to applicable law and verification of your identity, you may request to:

• Confirm whether we collect, share, or sell your consumer health data
• Access consumer health data associated with you
• Receive information about sources and recipients
• Withdraw consent, where processing is based on consent
• Request deletion of covered consumer health data
• Appeal a refusal to act on a privacy request

Submit a request by emailing info@insmadeeasy.com with the subject line “Consumer Health Data Privacy Request.” We may need to verify your identity before completing a request.

To appeal a decision concerning a request, email the same address with the subject line “Consumer Health Data Privacy Appeal.”

6. How We Share Information

We may disclose information as reasonably necessary for the purposes described in this policy.

We may also disclose information in connection with a merger, acquisition, financing, sale of business assets, reorganization, or similar business transaction, subject to applicable law.

We do not sell personal information for direct monetary payment. However, some privacy laws may define certain advertising or analytics disclosures more broadly than an ordinary monetary sale. You may contact us to ask about or object to applicable advertising-related data practices.

7. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand how visitors use the site, measure advertising performance, and improve our services.

These technologies may include:

• Google Analytics 4 for website traffic and usage measurement
• Google Tag Manager for managing website tags and analytics technologies
• Meta Pixel for advertising measurement and audience-related functions
• WordPress, form, security, scheduling, and performance cookies

These providers may collect technical and usage information under their own privacy policies. You can limit some cookies through your browser settings. Blocking cookies may affect certain website functions.

You may also use available browser, device, Google, or Meta advertising controls to manage personalized advertising. Browser “Do Not Track” signals are not interpreted consistently across the industry, so our website may not respond to every such signal.

8. Telephone Calls, Email, and Text Messages

When you provide contact information and request assistance, we may contact you regarding your inquiry, appointment, application, policy, renewal, or requested insurance services.

Marketing or automated text messages will be sent only when permitted and when any required consent has been obtained. Consent to receive marketing texts is not a condition of purchasing insurance. Message and data rates may apply. Message frequency may vary.

You may request that we stop marketing emails by using an unsubscribe option when available. You may request that marketing text messages stop by replying STOP. You may continue to receive non-marketing communications that are reasonably necessary to service an existing request or policy, subject to applicable law.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, database, email system, or internet transmission can be guaranteed to be completely secure. You should use caution when sending sensitive information electronically and use secure enrollment or carrier systems when instructed.

10. Data Retention

We retain information for as long as reasonably necessary to provide requested services, maintain business and customer records, comply with carrier or regulatory requirements, resolve disputes, enforce agreements, prevent fraud, and satisfy legal obligations.

Retention periods may vary based on the type of information, the insurance product involved, the status of the customer relationship, and applicable legal or contractual requirements.

11. Your Privacy Choices and Requests

Depending on your location and applicable law, you may have the right to request access, correction, deletion, or additional information about certain personal information.

You may also ask to opt out of applicable targeted-advertising, sharing, or marketing practices. Some information may be exempt from a request or may need to be retained to meet legal, regulatory, carrier, fraud-prevention, or recordkeeping obligations.

To submit a request, email info@insmadeeasy.com with the subject line “Privacy Request.” Include your name, contact information, state of residence, and a clear description of your request. Do not include unnecessary sensitive information in the initial email.

We may verify your identity and authority before responding. An authorized representative may submit a request where permitted, but we may require evidence of authorization.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

12. Third-Party Websites and Services

Our website may contain links to Medicare.gov, Washington Healthplanfinder, insurance carriers, enrollment portals, Calendly, maps, social-media websites, and other third-party services.

Ins Made Easy does not control and is not responsible for the privacy, security, availability, accuracy, or content of third-party websites. Review the privacy policy of each third party before submitting information.

13. Children’s Privacy

Our website is intended for adults seeking information about insurance products and services. We do not knowingly collect personal information directly from children under 13 through this website without authorization from a parent or legal guardian.

Information about a dependent child may be provided by a parent, guardian, or other authorized adult when reasonably necessary for an insurance request.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, vendors, or legal requirements. The revised policy will be posted on this page with an updated effective date.

Material changes may be communicated through an additional notice when required by law.